"What doesn't kill you makes you stronger." Avid bicycle racer in my twenties and thirties. Realized I had to keep pedaling to finish the race! I use that logic in everything I do.
I'm truly thankful for all the people that have helped me along this journey! I make sure I do the same for other people.
"You can have everything in life, if you help enough people get what they want." -Zig Zigler
Advertising for Leads and Sales
Advertising your business to produce more leads, sales and new sign ups might be one of many fastest, most profitable strategies to take your network marketing business to the next level. Do it wrong and it could cost you a fortune.
So what is the difference between advertising at a profit or at a loss? It truly is all about the math. Plain and simple. The purpose would be to find a method to get your message in front of new people on a constant basis at fees less then you are generating to secure a brand new buyer or business builder.
Which might be simpler said than carried out, depending on a good deal of diverse aspects. Let’s take a closer look and see if it makes going down this road work for your business.
Advertising – Cost of a Sale
You will find any number of approaches to marketing your product, service or business opportunity each online and offline.
On the web it is possible to lead with your products or business opportunity and place classified ads, banner ads, paid social media advertisements (feel Facebook and YouTube) as well as run a paid-per-click marketing campaign.
Regardless of the method used, there will be an expense. This cost will rely on the advertising medium employed and also the level of competitors. For example, it’s not unusual for any “business opportunity” PPC campaign to spend upwards of $5 per click. So the question is how many clicks does it take to make a sale and just how much could be the average sale worth to you?
Let’s crunch a couple of hypothetical numbers. For the sake of this example, let’s assume you have a lifetime buyer worth of $100. Meaning a brand new consumer, over a period of time , is going to be put $100 in your pocket. This might be a one-time buy or quantity of purchases created over time. Either way, the worth of a client is $100 to you.
Now let’s say, according to analyzing your present sales statistics, it takes 50 new visitors to your website or blog to create one particular new client. Let’s also assume it’ll cost you only one dollar per click to drive a brand new visitor to your page. $1 occasions 50 equals $50 price of sale. So you would be net $50, which can be a lucrative advertising MLM campaign.
But what in case your cost per sale is greater than $100? Then it would not make sense to continue advertising and promoting in that manner as you may wind up losing income not making cash. So the essential will be to test a variety of advertising offers and campaigns, keep the winning advertisements and eliminate the losers. Discover a winner and then scale the model to create even far better results.
Marketing for leads and sales just isn’t for the everybody. It’s great for some products, service and business opportunities but not for others. The only way of realizing if it’s going to work for you personally is to test it out, crunch your numbers and go from there.
To Your Health, Happiness and Pursuit of Knowledge