AdWords Ads

Thomas Wallace

Teacher, football coach, online marketer and cancer survivor. Degree in Business Management and an advanced degree in physical education and athletic psychology and exercise.

"What doesn't kill you makes you stronger." Avid bicycle racer in my twenties and thirties. Realized I had to keep pedaling to finish the race! I use that logic in everything I do.

I'm truly thankful for all the people that have helped me along this journey! I make sure I do the same for other people.

"You can have everything in life, if you help enough people get what they want." -Zig Zigler

 AdWords Ads

When running advertisements on the AdWords network, one of the first decisions you will have to make is on which network or networks your advertisements will run. You can run your ads on either the Google “search network” (Google, Earthlink, AOL, AskJeeves, etc), the Google “content network” (About.com, New York Times, Lycos, Business.com, Infovillage, etc) or both. There are pro’s and cons to both that you will need to weigh to help make the big decision.

 

Exactly what’s the Difference?

Google’s “bread and butter” is their search network and the ads operating on those sites (Google, Earthlink, AOL, AskJeeves, etc). Clients who are seeing pages on those search engines are looking for information or items. Your advertisements in front of their eyes seems like an excellent fit, and in many circumstances, it is. In my experience, ads operating on the search network have a much greater click-through ratio than those on the “material” network.

Conversion percentages (the portion of clicks that develop into sales) is roughly the exact same, though there might likewise be a small edge to the search network there also.

Google’s “content” network is somewhat more complicated. The advertisements I’ve run on the content network have had lower click-through rates, normally as much as 50% to 75% as high as those on the search network.

It Might be Worth a Shot!

Google specifies that a lower click-through rate for your advertisements running on Google’s content network sites will not punish or otherwise harm the rankingsOpening a box with adwords coming out. of your ads running on the Google search network. Generally, running your advertisements on both the search and content networks can not “hurt” your ads rankings and therefore your sales.

If you have a little larger advertising budget, you might want to provide the content network a try, specifically if you’re aiming at target readers of the New York Times or Business.com. It might be a terrific fit. Go with just the search network if you have a smaller budget and you’re looking for more stable traffic.

Let’s Review…………

When running advertisements on the AdWords network, one of the first choices Man working on his computer looking at his pay per click ratiosyou will need to make is on which network or networks your ads will run. You can run your ads on either the Google “search network” (Google, Earthlink, AOL, AskJeeves, etc), the Google “content network” (About.com, New York Times, Lycos, Business.com, Infovillage, etc) or both. In my experience, advertisements running on the search network have a much higher click-through ratio than those on the “material” network. The advertisements I’ve run on the content network have actually had lower click-through rates, typically as much as 50% to 75% as high as those on the search network.

To Your Success

Thomas Wallace

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Thomas Wallace

Teacher, football coach, online marketer and cancer survivor. Degree in Business Management and an advanced degree in physical education and athletic psychology and exercise. "What doesn't kill you makes you stronger." Avid bicycle racer in my twenties and thirties. Realized I had to keep pedaling to finish the race! I use that logic in everything I do. I'm truly thankful for all the people that have helped me along this journey! I make sure I do the same for other people. "You can have everything in life, if you help enough people get what they want." -Zig Zigler

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