"What doesn't kill you makes you stronger." Avid bicycle racer in my twenties and thirties. Realized I had to keep pedaling to finish the race! I use that logic in everything I do.
I'm truly thankful for all the people that have helped me along this journey! I make sure I do the same for other people.
"You can have everything in life, if you help enough people get what they want." -Zig Zigler
How To Design Your Own Lead Capture Pages
Designing and building your own lead capture page(s) is not as difficult as you may think. There are many advantages to learning this simple skill. In fact, most people are unaware that they can learn how to create lead capture pages in less than eight hours of proper training, or sometimes less.
You need this stuff to design your own lead capture pages:
An HTML editor to build your lead captures page with. This is a program very similar to a word processor. Believe it or not, if you can use Microsoft Word, you can use an HTML editor. HTML editors are slightly more complicated than word programs. However, with proper training you can master using one fairly easily. There is a good chance that you already have one that came with your basic operation system.
Web hosting is the next step. This is simply a place to up-load your lead capture page to the Internet. Be aware that not all web-hosing services are equal. Make sure you know what you are getting before you buy. If the service does not offer a quality auto-responder (which we will discuss in a moment) avoid it. Cheap web hosting is usually are not worth your time.
Lastly, you just need a little training so you can learn how to use the following items. That’s the part that is hard, but certainly not impossible to find.
Unfortunately, there are many people selling lead capture pages that don’t want you to know how simple designing them is. In a moment, I’ll offer a solution to that problem.
There are many companies that you can buy lead capture pages from on the Internet. There are a multitude of disadvantages involved with having a lead capture page built for you.
What are the disadvantages?
The page you buy is drastically over priced. Most companies offering lead capture pages are charging between $50 – $200 for only one page. Why would you want spend such an absorbent amount on a lead capture page that you could learn how to design yourself in only an hour or two?
You can not alter the lead capture page’s text or “Ad Copy”. So, you have no way to test what results would come from alterations to the page. Often, changing only a few words on your page will increase your information request rates radically.
You can not create more than one page. So you can only find out what limited results you will have from the lead capture page you buy. It’s always to your advantage to have different pages to test against each other. Then you can see which designs and text work best to attract customers to your business. After all, who knows your business better than you do? So, who is best qualified to design your pages? The answer is you.
What are the advantages to designing your own lead capture pages? There really are tons!
You will save a lot. Let’s say that you only design 10 pages in your life. If you were to buy them at roughly $100 each, that’s $1,000. A steep price to pay.
When you become proficient at building your own lead capture pages, you can literally have one completed and up-loaded to your server in 30 minutes.
When you host you site, you can build as many pages as you want. Then you can test them to see which pages pull the most leads and even rotate site visitors to then. It’s like going to an arcade and beating the high score on a video game. The main difference is, you always win.
You can tie your “Information request box” to an auto-responder. An auto-responder is simple a sequential e-mail system that delivers messages to your prospects through time. This will allow you to follow up with your prospects indefinitely and radically increase your closing ratio. Most people don’t purchase at first glance, but many do when you keep their attention through time using an auto-responder.
You can personalize your lead capture pages with your own audio greetings. This often increases your response rates by 20 – 50%. When people actually hear your voice, it often makes them feel more comfortable giving you their contact information.
You can build a list! This is the most important thing anyone marketing on the Internet can have. Your list is your fortune. The people on your list are always potential customers for any offer you have.
To your success!