"What doesn't kill you makes you stronger." Avid bicycle racer in my twenties and thirties. Realized I had to keep pedaling to finish the race! I use that logic in everything I do.
I'm truly thankful for all the people that have helped me along this journey! I make sure I do the same for other people.
"You can have everything in life, if you help enough people get what they want." -Zig Zigler
Yesterday, I wrote about using your blog as a recruiting tool by offering free training material for your potential team and existing members. Your blog is without a doubt, the very best location to start. I listed four factors but only talked about the first one………….focus.
The 4 factors to consider for an effective MLM blog site: focus, material, traffic, and updates.
Let me continue with the second factor: material.
Where the “All About Me” site is all about the MLM program and here it comes……..the offer to join because the owner is making one bzillion dollars and you will too. Your blog site should be loaded with information, tips, strategies, and other approaches for MLM training – all FREE of charge!
Your helpful material should have three varieties – helpful articles, a training program, and links to your offer(s). The best MLM blogs have tons of quality, articles that are both informational and practical,. Learn to write them yourself and use the internet to help you improve your writing skills and find great material to write about. Cover the topics that are important to new people who are in need of training. Learn the proper use of key words in your articles.
You can also create a simple step-by-step training program to present on your MLM blog if you like. That may need to come later after you gain knowledge and skills that have proven successful for you. You might achieve almost this same effect by organizing your articles grouped by important topics (recruiting, writing, selecting an MLM program, secrets and techniques, and so on). I can also give you a three step training guide. It’s free and located in my blog. (Yes, I know, kinda of a shout out for my stuff, but really it came from other people who have been so kind to help me!)
The third type of content will be the links to your business. Since really the purpose of your site is on training, your offer should be made available as your visitors gain confidence in you as an expert teacher and business person. You could place your links at the end of your articles to pages that talk about your program. This is much less aggressive and still accomplishes the result you’re looking for – new team members. The best part of this is they are not just new members but they are ‘trained’ new members who can use your blog site to train their new team members if they so choose. Every MLM experts’ dream is to have a team that has already received great training. Untrained team mates take up huge amounts of a sponsors’ time. Get rid of that problem, by signing those who you have already trained on your free training site.
Tomorrow: Part Three
Happy New Year!