"What doesn't kill you makes you stronger." Avid bicycle racer in my twenties and thirties. Realized I had to keep pedaling to finish the race! I use that logic in everything I do.
I'm truly thankful for all the people that have helped me along this journey! I make sure I do the same for other people.
"You can have everything in life, if you help enough people get what they want." -Zig Zigler
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Useful Techniques in the Lead Generation Process
Every business looking to make a tons of money needs to concentrate on the lead generation process, because without leads you don’t have new clients and without new clients a business could be doomed!
One of the biggest challenges is to come up with a lead generation process that sounds right for the entire company. To paraphrase, a process that’s both cost effective and that which produces top-notch leads that will convert. Because not all leads are created equal. What seem to be a really inexpensive lead to generate could cost you and your company a large amount of wasted time and cash if the lead doesn’t convert to sale. So the final analysis will always be measured best by having a look at the whole picture. What’s the cost to generate this new buyer overall. What is the ROI? (Return on Investment)
If a lot of your income relies on commissions from getting sales it’s very frustrating to be given unqualified leads, in the final analysis you may get really, really frustrated. Calm down and don’t get angry. The solution to this problem is to create your own great lead generation process and to hell with the lead generation dept!
You are obviously wasting time by receiving all these unqualified leads via the corporation’s lackadaisical system. You’ll make a much more substantial income if you’re getting interested prospects.
By using your own lead generation process you’ll be far more trusting of those leads. Naturally you will get some low-quality leads but you’ll find you will be much more successful generating your own. When you have your own MLM or internet marketing business the perfect situation is to generate far more highly qualified leads that you can actually handle. More prospects than you can deal with. (Oh, what we would give for that problem!)
With experience, you will be able to say which are the most qualified leads and spend your time on them. That is the major plan.
Lead Generation Process Explained
Folks like to do business with those they know, so self-branding and brand recognition are crucial, folks are far more likely to buy from some body they know and trust.
So be sure to include one or two “trust” elements into your system, feature your company name if it’s widely known and your brand. If you’re with a company that’s not very well known or promoting a new product or opportunity, even if it suggests adding a Better Business Bureau brand, or other trusted and recognized brand names, then do it. You have to add trust elements to gain trust.
But let’s back track a minute . Before you even set down to outline a lead generation process you really to be get clear about who your exact target market is. What do they want? How old are they? How much money to they make. What language idioms do they use and what is their average level of schooling? Once you are armed with this information the goal is to orchestrate your sales materials right to this precise demographic (think tribe promoting) so you are playing music to their ears. For instance, why promote a top-end luxury version or your product to a low-end or middle earnings group? Not merely will you be wasting precious advertising dollars – the leads you produce will be meaning less because they can not and won’t convert. Keep your target market in mind at all times.
Consider sharing free, value-based information to attract your best prospects (permission selling) versus using old -fashioned interruption advertising methodologies. You might find you not will you significantly reduce expenses but you will over get a far higher conversion rate as you have established a trust relationship first. Find out exactly what your target market is trying to find and make it easy for them to find it.
Setting up a lead generation system that works can be a lot of work but the rewards frequently outweigh the effort and time necessary. Make it happen. You may appreciate the results.
To Your Success and Happiness
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